It’s often said that designing for commercial purposes is probably the most challenging part of all design. Especially advertisement design is mentioned in this context: If an advertisement design wants to succeed, it has to unite cleverness and often humour as well as an astonishing, innovative design approach to be remarkable. An adage says that a bad product is more likely to be bought with a good advertisement; and a good product won’t be bought with a bad advertisement. Unfortunately, there are very little advertisement designs which are really well made. In this article, I will showcase some of them.
