The purpose of a company logo is to represent the company’s products, services, and business philosophy in a single image. Quite often a company’s logo is the first aspect of the company a consumer encounters, and therefore creates a lasting impression in the consumer’s mind. For this reason, it is imperative that a company’s logo provides an accurate representation of the services and products it offers. It is also important for the logo to be physically appealing to the company’s target consumer base.

For example, consider the Gerber baby logo:

While the color of the logo has changed over time, the essential design—featuring an appealing portrait-style picture in a circular frame—has remained the same, and continues to be effective. The reason for the success of this particular logo has to do with its visual appeal to the current or expecting mothers that make up Gerber’s target consumer base. A logo with sharp lines and a crying baby would hardly be as effective as the featured circular portrait of a happy baby.

Now consider the evolution of the Firefox search engine logo, as shown below:

While the original Firebird logo was somewhat cartoonish and even a bit threatening, the original Firebox logo—which emerged at the same time the search engine changed its name—draws the viewer in and resembles the circular motion signally the loading of a web page. Nonetheless, the coloring of this original Firefox logo is somewhat dark and potentially foreboding, whereas the current Firefox logo is lighter and brighter, and suggestive of optimism. This evolving shift from dark to light is one of the more prominent logo trends of 2010.

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While we all know the importance of the content of any webpage, what we often ignore is the first impression that the visitor forms when visiting any webpage. It is of paramount importance to know that the first thing that any visitor looks at is the look of the page. If the look is appealing enough only then does the reader move on to read the content. Graphic designers today are laying a huge importance on typography to make a webpage look attractive. When creating items like E-Books, brochures and pamphlets, it is important that the design and layout of the font is managed well so as to make any webpage look attractive.

At earlier times, typesetters used manual modes to perform this action but with the advancement in technology, it is now possible to design fonts on the computer. There are some fantastic typography tools that are available for use now that enable the webpage creator to create some fantastic font styles to attract the readers.

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Nowadays the means of obtaining a good publicity campaign are numerous and someone who needs this is kindly advised to ask for the services of an expert. The birth of the Internet simply increased in an exponential manner all what depends on marketing and publicity. I can’t imagine someone who wants to promote, but didn’t use Internet for that.

An item that is very important in establishing a good visual identity is the business card. Most people consider it being only a small piece of paper, but in fact a business card could give you more pieces of information than only the possibility of contacting the owner. A good first impression is given by a well designed business card; in some regions of the world the importance of it considerable: in China it is a severe mistake to write on a business card or to put it in a wallet! It is true that we are living in a digital era, but it is wrong to totally neglect the power of paper or of the “conventional” modalities of promoting (conventional means here all besides the Internet).

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This is a newest collection of social media icon sets that were published around design community. Enjoy downloading them and use it in your creative designs. Most of them come with non-commercial license, but you can use them in your own personal projects without any restriction.

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You could be the best designer, coder or an expert in both arenas, but without the help of tools to lighten the load, you may fall behind important deadlines. Knowing what programs and tools are available to help you along your way, can keep you on track, and be able to get your project done in a timely manner.

Now there are the obvious design tools such as Dreamweaver, Photoshop, and let’s face it the whole Adobe Creative Suite. Besides these great products, there are many useful tools to help with your code, video platforms, and other issues when setting up a website—and some are even free!

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What would you produce when you have only 140 characters? Think about ASCII art!, we can make some really great arts with ASCII text and surprise our friends. This showcase presents some great typography artworks around Twitter network which caught my attention. I really love them and I hope you guys do so.

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