16+3 Brands You Should Consider For Your Next Startup


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I love branding. I absolutely LOVE branding. Seriously.

I can spend a whole day salvating over brands on Brandstack, LogoPond, LogoMoose, 99designs, and so many others, just wishing that I could startup a business simply to bring the brand to life.  Whether to inspire new brand ideas or to inspire you to build a business for one of these, I present you 16+3 of my favorite brands that should should be brought to life.

This list features brands only from Brandstack (simply because they have an easy way for me to track my favorites).  In future posts, I’ll list some from the other services as well.

1. “Home, Sweet Website” by mradulovic


This logo was originally for a web hosting company but they decided to go with a different logo. I see this logo as either a business offering free websites (along with a simple website creator) or an online real estate website. Maybe some kind of aggregator for listings of homes on the market.



2. “Plue Networks” by idastudios (Domain included)


Man, this is a beautiful logo. From the author’s description: “Pronounced like blue but with a p. This is one of those names thats fun to say and come with a very attractive short domain name.” The domain name included is Plue.net. This could be a huge variety of things. I initially imagined it to be an ISP but it could easily be a great fit for data centers, web hosting, etc.



3. “Chatsip” by nowonly


Chatsip.com is available but is not included in the package. I have been wanting to start my own coworking location, so I was thinking this might be a good brand for that. Could also be a great name for a web app.



4. “WOOF!” by AM (Sold)


Okay, so I guess you can’t really consider this one for your next startup since it’s been sold already. But, this logo is BRILLIANT! I just had to share it. When I see this logo, I imagine a dog jumping up, freezing (Matrix-style) in mid-air, saying a deep-godly “Woof.” and commencing to smash the Frisbee. Am I the only one who day dreams of matrix-dogs?



5. “BBQ notes” by ethereal (Domain included)


I think the author says it best in his description: “This really fun brand could be used for a number avenues including internet related social venues around BBQ and grilling talk (tips, recipes, etc) in the form of a blog, a discussion forum or even ties to retail. A very fun, simple, memorable mark that could work for a number of things – you tell me! And, bbqnotes.com is included in the sale, you’re set!”



6. “BrandTuts” by theinkster (Domain included)


Let me tell you this: If someone starts BrandTuts, I will read every single article (as long as the copy’s good, of course). Included is brandtuts.com. You can’t get better than that!



7. “MICROBA(.com)” by graffex (Sold)


Ya, this one is sold to. But I wanted to place it here because I like how the orb is much more unique than most of the orb logos you see today.



8. “orangeroll” by Veep (Domain included)


Including orangeroll.com, this brand is “sure to be memorable.” I imagine this as some form of web app or framework but the possibilities are really endless.



9. “Airtistic” by Brandevia


From the author’s description: “Airtistic can be used for any industry related to Art, Illustration, Drafting, Graphic Design, Creative Services, etc. It can also be adapted to specialized areas of Aviation. The logo blends the similarities between a pencil and a parachute.” Could be a blog on aviation or a web app similar to Pixlr.com. Just some thoughts.



10. “ProntOrder” by Logoholik (Domain included)


This would be fun. This brand can be used either by a current restaurant (“Olive Garden would like to introduce, ProntOrder! With ProntOrder, you can easily order delivery online!”) or the brand could be a web service allowing people to order delivery from many different restaurants in their local city. (I’d love to have one of those for Hanoi!)



11. “KD” by coy


KD can virtually be for anything. As the author states, “The K and D togeather make up an arrow w/ in the white space. It could be used for a delivery company or anything in motion.” I’m not sure if I would want it for some sort of delivery, since the arrow is going back and not forward (I want my packages to be delivered, not returned) but nevertheless, I like the mark and if applied to the right industry or product, it has great potential.



12. “flashbulb” by NeeDee


I love the simplicity of this brand. And, in fact, I considered this logo as an option for HelloLogic (of course, I’d of had to change the text on the logo to match). The author notes that the logo symbolizes “speed, [and] flashy ideas. Good for some markenting or entertainment brand.”



13. “Sky” by geniuslogo


Hands down, this is one of my absolute favorites. Simple, elegant, and memorable. …And beautiful. …And awesome. I’d seriously love to see this come to life. Any takers?!



14. “Christian Structure” by logoman


Let’s suffice to say that if I had authority in my church, this logo would no longer be available. Talk about great community branding!



15. “Chiliman” by byteandpixel


“Chiliman – is a brand that can be used to restaurant, foods or any other business that are hot and spicy!” (From the description.) Someone should hire this designer and make a fun comic-style marketing campaign for a restaurant or really anything. Or just stick a stick in ‘em and sell him to Jeff Dunham as Jose Jalapeño’s evil step-brother.



16. “mediajuice” by NancyCarterDesign


The author’s description does this brand justice: “Orange and power button lends itself to a wide variety of possible uses: media, entertainment, marketing, computer based training, communications, internet and software development.”



17. “LeafySparrow” by DoubleU! (Domain included)


This simple and effective brand is great for “many industries: Eco-Friendly/Green, Art, Media, Eco Fashion & Apparel, Eco Furniture (Outdoor), Landscaping, cosmetics, spa’s, Travel & Hospitality, etc.”



18. “guavoo” by Veep (Domain included)


Guavoo.com is included with this brand and it is “of course inspired by the guava fruit”. I personally imagine this to be a smoothie shop. I’m a bit biased though: I love smoothies.


19. “allavilla” by nologo


This one peeks my interest because I’ve always wanted to own my own hotel or residence. I think it comes from the hospitable side of me. I love making people feel at home. Anyways: If I was looking at developing either of these any time soon, I would (without any guilt) make this my brand.



What are your thoughts?
Do you agree or disagree?
Did I miss any great ones?
Let me know in the comments!

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Author: Nathan J. Brauer

Nathan J. Brauer, founder of HelloLogic, is a UX consultant and web developer. He is both a writer and an editor for AEXT.NET. If you'd like to be graced with pure awesomeness, you should follow him on Twitter.


25 User Comments

  1. FAQPAL 05. Feb, 2010 at 3:43 am #

    All are good, really like “Leafy Sparrow”.

    Good list thanks for the share.
    FAQPAL´s last blog ..How to Change User Roles For Multiple User In Wp-admin My ComLuv Profile

  2. mupet 05. Feb, 2010 at 6:28 am #

    Great lists, i like the design logo
    mupet´s last blog ..Free Apple iPad GUI PSD My ComLuv Profile

  3. Blogger Den 05. Feb, 2010 at 7:36 am #

    I have to agree on the branding, it’s possibly the best part of building up a website or company! And these are some terrific examples of proper branding, thanks for sharing these
    Blogger Den´s last blog ..ASP.NET 4.0: How to use application warm-up class – Gunnar Peipman’s ASP.NET blog My ComLuv Profile

    • Nathan J. Brauer 05. Feb, 2010 at 10:26 am #

      Isn’t it?! The brand you pick determines the whole atmosphere and culture that surrounds your business, clients/consumers, and employees. I just love looking into the possibilities of a future business.

  4. julio 05. Feb, 2010 at 8:29 am #

    Great post well done! some logos are really nice
    julio´s last blog ..Weekly Inspiration: 20 Twitter Profile Backgrounds – N.3 My ComLuv Profile

  5. Shurandy Thode 05. Feb, 2010 at 8:31 am #

    Awesome round up Nathan. I like the 2nd one the most. :)
    Shurandy Thode´s last blog ..Quick, fancy, dirty yet useful hover menu using jQuery hoverIntent My ComLuv Profile

    • Nathan J. Brauer 05. Feb, 2010 at 10:34 am #

      Ya, that’s one of my favorites of this list as well. There was a point at which I ran a business called The LiQuidB Network (LiQuidB.net) and the name reminds me of this logo … except Plue Networks is a much better brand.

  6. Josh 06. Feb, 2010 at 4:48 pm #

    This was an excellent post. The logo designs (apart from the services these companies provide) are simply quite breathtaking. The Flashbulb logo is magnificent! Simple and effective.

    Great post Nathan. :)
    Josh´s last blog ..Content-Driven Design – Let’s Throw out Tradition My ComLuv Profile

  7. Kuswanto 08. Feb, 2010 at 5:29 am #

    Airtistic is a nice logo. Great concept.
    Kuswanto´s last blog ..Weekly Inspiration #6 My ComLuv Profile

  8. cchana 08. Feb, 2010 at 5:32 am #

    branding is such an interesting area of design. some great examples.

  9. Aaron Pearce 13. Feb, 2010 at 9:32 pm #

    In reference to Leafy Sparrow.

    This work is stolen from me see http://devato.com/ and http://pickley.deviantart.com/art/Sparrow-Devato-135828720 for the original.

    Please remove the stolen work from your site.

    • Nathan J. Brauer 13. Feb, 2010 at 9:52 pm #

      Your link doesn’t work….

    • Nathan J. Brauer 14. Feb, 2010 at 3:15 am #

      I’ve contacted BrandStack to verify this claim. I await their response.

    • Nathan J. Brauer 15. Feb, 2010 at 12:49 am #

      From Brandstack: “We spoke to the designer that made this claim and confirmed that it was not stolen. In fact, he has agreed that he will be redesigning his logo after our findings. Aaron Pearce said he designed his logo in November 2009. The original Leafy Sparrow logo was uploaded to Brandstack prior to this and uploaded to LogoPond in 2008 (http://logopond.com/gallery/detail/30840).

      We have removed his accusations from Brandstack and he agreed.

      It looks like he also said as much on his Twitter account (Link).”

  10. Week 15. Feb, 2010 at 2:53 am #

    Very very nice logo

  11. Didim 06. Mar, 2010 at 12:36 pm #

    l do find this branding so good but not have same feelings about their prices lets see the truth you are all designer and would you pay that much for branding to start up.
    Didim´s last blog ..Ay Lav Yu (l love you) My ComLuv Profile

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